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Shop Pocky: Iconic Biscuit Sticks From Japan
Pocky has been a crowd-pleaser since 1966, when Glico first dipped a slim biscuit stick into chocolate and gave it a handle of plain cookie at the bottom. Today, Pocky is a worldwide favorite known for playful flavors, beautifully designed boxes and that satisfying crisp-then-snap texture.
What Pocky Flavors Are Available?
Pocky's flavor lineup is part of the fun. Classics include Chocolate, Strawberry, Matcha, Almond Crush, Cookies & Cream and Milk. Limited and regional editions can rotate seasonally - keep an eye out for fruit, dessert and nostalgia-themed releases when they're in stock.
Where Is Pocky Originally Made?
Pocky is made by Ezaki Glico, the Osaka-based confectionery company that invented it in Japan. Many boxes you'll find here are imported directly from Japan or other Asian markets, with some produced for the U.S. market under license.
What's the Difference Between Pocky and Pretz?
Both are Glico products with the same iconic stick shape. Pocky is dipped in a sweet coating like chocolate or matcha. Pretz is its savory counterpart — think pretzel-style sticks in flavors like salad, roasted, pizza and tomato. They're meant to be enjoyed together as a sweet-and-savory snack pair.
Are Pocky Sticks Vegetarian?
Most classic Pocky flavors are vegetarian, but ingredients vary by flavor and region - some include dairy, gelatin or honey-based components, and a few seasonal flavors may differ. Always check the package label for the specific flavor you're buying.
Ways to Enjoy Pocky
- Pair Chocolate or Matcha Pocky with a hot cup of green tea or loose-leaf tea.
- Match Strawberry Pocky with a chilled Ramune or sparkling water.
- Build a snack box with more Asian biscuits and candy favorites.
- Use Pocky as a garnish for ice cream sundaes, hot chocolate or matcha lattes.
- Wrap a few boxes with ribbon for an instantly giftable hostess present.
Stock your favorites, hunt for a new flavor and explore the rest of the Asian Market for snacks, candy and global chocolate worth sharing.
