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Snack Like You're on Vacation
Asian snacks are the kind of finds that make you want to text a friend a photo. Crispy rice crackers, shrimp chips, seaweed snacks, mochi bites and brand-name imports turn a simple snack drawer into a tiny tour of Tokyo, Seoul and Bangkok. Our buyers source the favorites locals love along with playful new releases worth trying.
What Are the Most Popular Asian Snacks?
Crowd-pleasers we hear about most: Pocky biscuit sticks, Hi-Chew chewy candies, shrimp-flavored chips, roasted seaweed snacks, mochi and rice crackers (senbei). Korean honey butter chips, Taiwanese wheat crackers and Thai-style coconut rolls round out the lineup. If you're new to Asian snacks, sampling a mix is the easiest way to find a favorite.
What's the Difference Between Rice Crackers, Pocky and Shrimp Chips?
Rice crackers are crunchy, savory and often glazed with soy sauce or seaweed for an umami punch. Pocky sticks are slim biscuit batons dipped in chocolate, matcha, strawberry and limited-edition flavors. Shrimp chips are airy and crispy with a delicate seafood flavor - closer to a popcorn than a potato chip in texture.
Are These Snacks Imported or Made Domestically?
Both. Many of our snacks are imported from Japan, Korea, Taiwan, Thailand and other countries; some are produced domestically by Asian-owned brands. Either way, the assortment reflects the flavors and styles those snack cultures are known for.
Ways to Enjoy the Haul
- Build a snack flight: rice crackers, Pocky and Hi-Chew with a chilled Ramune.
- Pack lunchboxes with seaweed snacks, fruit gummies and a handful of everyday favorites.
- Host a movie night with international brand favorites — Lay's, Oreo and Kit Kat flavors you can't usually find here.
- Use savory snacks like rice crackers as a topping for ramen, salads or rice bowls.
- Send a curated snack box as a gift - playful, shareable and totally giftable.
Bring a piece of your favorite trip home or open a door to one you haven't taken yet. Explore the rest of the Asian Market for candy, drinks and pantry staples to build your perfect haul.
