Explore the Brands Everyone’s Talking About

Matcha Shop

Meet Your Matcha

Create café-style drinks and enjoy snacks featuring our latest flavor obsession!

Asian Superstars

Shop Ramen Noodles

Ramen Roundup

Our selection of quickie comfort noodles = Bowl Goals.

Shop Hello Kitty

Hello Kitty®

She’s cute, iconic, and serving snacks and kitchen looks!

Welcome to the World Market Asian Market

Step into a one-stop destination for the flavors, snacks and pantry staples we love most from across east and southeast Asia. Our Asian Market shelves the imports, brand favorites and hard-to-find treats our buyers source directly from Japan, Korea, Thailand, China and beyond - so a craving for tonkotsu ramen, Hi-Chew, soju or gochujang is always just a click away.

What You'll Find in the Asian Market

We've organized the assortment around the way you actually shop: by what you're craving. Browse Asian snacks, candy and treats, instant noodles and soups, drinks, cookies and biscuits, sauces and condiments and meal kits. Each shelf is curated with both well-loved staples and a rotating cast of unique imports worth discovering.

Are These Products Imported from Asia?

Many are. Our buyers travel the globe to source authentic favorites directly from producers in Japan, Korea, Thailand, China, Taiwan and Vietnam, and we partner with the brands and importers who specialize in getting them here fresh. You'll spot familiar names alongside small-batch finds you won't see at the grocery store.

What Brands Will I Recognize?

Look for fan favorites like Pocky, Ramune, Samyang and Japanese Kit Kats, along with the international Lay's and Oreo flavors you can usually only get when you travel.

Ways to Shop the Asian Market

Build a snack haul: pair rice crackers and shrimp chips with a few Ramune sodas.

Stock the pantry with soy sauce, gochujang and chili crisp for weeknight stir-fries.

Try a guided cuisine night with our Asian meal kits, or browse by region in Japanese, Korean or International Favorites.

Send a foodie gift box: combine biscuits, candy and a few brand favorites for a thoughtful surprise.

Whether you're chasing a childhood favorite or trying something brand new, our Asian Market is built for delicious discovery. Bring home a haul, share it with friends and let dinner taste a little more like your last great trip.